1 JUn - 9 JUn
DOLOMITES - SELLA RONDA BIKE DAY EDITION
More Than a Cycling Tour
A Week Across Northern Italy's Most Dramatic Landscapes
Once a year, the four great Dolomite passes close to cars. No engines, no traffic, no rush. Just mountains, silence, and thousands of cyclists sharing the most iconic loop in the Alps. The Sella Ronda Bike Day is why this trip exists.
But the trip doesn't start there. It starts in Friuli, with prosciutto and white wine and fortress towns built by the Venetians. It climbs through wild alpine valleys. It takes you to the foot of the Tre Cime di Lavaredo. And by the time you reach Canazei the night before the event, you've already had a week's worth of Italy - and the main act hasn't even started.
After the Sella Ronda, the trip keeps going. A visit to cycling legend Francesco Moser's winery. An evening in the elegant streets of Trento. A final dinner on the shores of Lake Garda. Nine days, four completely different landscapes, one road that connects them all.
NiNE Days from the Vineyards to the Peaks to the Lake
DAY 1
The Arrival
You land in Verona. A private transfer takes you northeast to Palmanova, a fortress town the Venetians built in 1593 in the shape of a perfect nine-pointed star. Check in, get fitted on your bike, and if time allows, walk into the old center for your first glass of Friulano. The week starts slow, on purpose.
DAY 2
Friuli: Wine and Prosciutto
Your first day on the bike takes you through a part of Italy most people never see. Soft green hills, vineyards in every direction, and small towns that appear between curves like they've been waiting for you. We taste the wines this region is famous for and sit down with San Daniele prosciutto - sliced the way it's meant to be, in the place it comes from.
DAY 3
Into the Wild Valleys
Today the road goes up. We ride from Ovaro to the summit of Monte Zoncolan - one of the most feared climbs in the Giro d'Italia. This is the kind of mountain that has a reputation, and it earns it with every kilometer. The support vehicle is on the road with you for anyone who wants a lift to the top, but if you make it under your own power, you'll understand why this climb has broken professional races. We descend back to Ovaro, then transfer to Forni Avoltri for the night. Early dinner. Your legs will want it.
DAY 4
The Tre Cime di Lavaredo
Today you ride into the image that's been living in your head since you booked this trip. The Dolomites don't build gradually - they announce themselves. Pale towers of rock rising out of green meadows, light shifting across stone that's been here for 200 million years. Once in Misurina, we ride up to the Tre Cime di Lavaredo - three vertical walls so perfect they look engineered. The kind of place where conversation stops on its own. You take it in, then descend back to Misurina for the night. The image stays with you long after the road ends.
DAY 5
The Road to Canazei
The road from Misurina to Canazei passes through Sottoguda, a gorge carved into rock and closed to cars, where the world shrinks to stone walls and sky. Then it opens up and climbs toward the Marmolada - the Queen of the Dolomites. Somewhere between the gorge and the summit, the scale of what you're riding through hits you in a way photos never will. We descend into Canazei. Home for the next two nights. Settle in. Tomorrow the roads belong to us.
DAY 6
Sella Ronda Bike Day
This is why we're here. Once a year, the four great Dolomite passes close to traffic and thousands of cyclists take over the loop. Pordoi, Campolongo, Gardena, Sella - around the massif with the energy of a festival at every summit. Cowbells, cheering, coffee stops packed with riders from everywhere, and a scenery that gets more dramatic with every pass. You finish the loop back in Canazei with the kind of grin that only shows up when you've done something you'll be telling people about for years. Recovery and a celebratory dinner to close the biggest day of the trip.
DAY 7
From the Dolomites to Trento
We leave the Dolomites behind and ride downhill toward the valley. The lungs get a break, the landscape softens, and the mood shifts. Along the way, a stop at the winery of Francesco Moser - Giro d'Italia winner and Italian cycling legend. You taste his wines where the trophies sit. Trento catches most people off guard: elegant, warm, more Mediterranean than alpine. Evening walk through the old town as the light goes golden. Dinner at an address we chose carefully.
DAY 8
Monte Bondone and Lake Garda
One last climb. Monte Bondone rises above Trento with views that make you stop pedaling just to look. Then the descent begins and everything changes - the temperature rises, the air turns soft, olive trees replace pines, and suddenly you're riding toward Lake Garda. We check in on the waterfront in Riva del Garda and gather for a farewell dinner on the lake. The kind of evening where nobody wants to leave the table.
DAY 9
Departure
The bikes are packed, but Italy isn't done with you. Depending on your flight, we drive to Verona - the Arena, the streets that still feel like a film set. Then into the Valpolicella hills for a glass of Amarone, one of Italy's greatest reds and the perfect final note. Private transfer to the airport. You'll be home before the feeling wears off.
The Man Behind the Roads
Rodolfo Massi won a stage at the Tour de France in the Pyrenees. He won a stage at the Giro d'Italia. He wore the King of the Mountains jersey - the polka dots - through the same cols you'll ride on this trip.
He's not a tour operator who studied a map. He's a former professional who spent his career on these exact roads. He knows where the gradient kicks, where the wind hits, where to stop for the view that nobody else knows about. And he knows something most guides don't: how to make a climb feel like a gift instead of a punishment.
Today, Rodolfo takes a handful of people each year through the mountains that shaped his life. Not to race. Not to suffer. To feel what it's like to ride roads that were built for something extraordinary - with someone who lived it.
Massi's "Service Course" Treatment
We handle every logistical detail so your mind remains completely free.
Note: flights, medical insurance, room upgrades and personal expenses are not covered.
Worried You're Not Fast Enough?
Read This
Every single person who books this trip asks some version of the same question:
"Can I actually do this?"
Yes. Here's why.
This is not a race. There is no pace to hold and no group to keep up with. Rodolfo has guided riders of every level through these cols - from people who train five days a week to people who ride on weekends when the weather is nice.
The support van follows the group every day. If you hit a wall, you can still enjoy the view in the van without judgment. If you want an e-bike for the bigger days, several guests choose exactly that every trip.
The only thing that matters is that you enjoy riding. If you're worried about being a burden, that worry itself is proof that you're the kind of person this trip was made for: someone who cares about the experience and the people around them.
the investment
9 days across northern Italy with Rodolfo Massi. Accommodation, all meals, airport transfers, full ride support, and mechanical service included.
dolomites - sre
1 JUn - 9 JUn
USD 5,500
9 days
8 nights
Verona to Riva del Garda
Limited to 12 spots
your piece of mind
Will I slow the group down?
What about my luggage and transfers?
What happens if the weather is bad?
Do I need an insurance?
How do I pay?
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