Rodolfo Massi won a stage at the Tour de France in the Pyrenees. He won a stage at the Giro d'Italia. He wore the King of the Mountains jersey in the 1998 Tour through the same mountains many of our trips now cross.

After twenty years of professional racing, Rodolfo didn't retire to a couch. He started taking small groups of people through the roads he'd spent his career on - not as a business plan, but because sharing those roads was the natural thing to do after a lifetime of riding them. What began as favours for friends became something bigger, and Massi Cycling grew out of that instinct.

Every route in our calendar exists because Rodolfo rode it, raced it, or discovered it over decades of living on the road. The hotels are places he's stayed. The restaurants are places he actually eats. The rhythm of each day - when to push, when to stop, when to sit down for a long lunch - comes from someone who understands what a great day on the bike feels like from the inside.